December 18, 2009

Joe Locke's website re-vibed

Joe Locke's website has been one of our key projects ever since its first re-design and nadworks-treatment went live in early 2006.

Now that the possibilities of web development, faster broadband, our own design ambitions and general user behaviour have progressed, it was time to grab a fresh white canvas and construct a brand new, better, more flexible cyperhome for the world's no. 1 vibes player and go live with "Joe Locke 3.0".

It was important to continue with content elements that worked well (never fix what ain't broken) and listen to the huge number of fans who contacted us with great ideas and requests. Joe's new site keeps growing and developing even now after the official launch, so please don't hesitate to stop by and give us your thoughts.

November 08, 2009

Neil Percy's website

Here's one we should have made earlier: Neil Percy, Principal Percussionist at the London Symphony Orchestra and Head of Timpani and Percussion at the Royal Academy of Music (and breath!) is far too high in demand to make do without a web presence.

Neil is what we'd call a musical "Tausendsassa": He is comfortable in so many artistic setups, styles and combinations; plays Classical by trade, but knows his Jazz as well as anybody and is - last but definitely not least - a hell of a teacher.

Neil's website will be showcasing and documenting his various activities on stage, off stage, in front of the camera, and in press and media.

May 12, 2009

Mike Lindup's new website

Sometimes it's good to launch a website while it is still a work in progress. It can keep visitors interested to keep coming back and check for further developments. It can help the designer to get immediate feedback from users along the way. In the case of Mike Lindup - pianist/composer/vocalist and founding member of the legendary pop group Level 42 - it had the additional benefit of being able to announce and promote his upcoming recording and some imminent concert appearances, both as solo artist and with Level 42.

It's needless to say that we are enormously excited about this website project, and we're looking forward to adding more content and interactive elements to mikelindup.com in the next weeks and months, working with Mike and creating a comprehensive online presence for him. Please feel free to subscribe to his newsletter to be kept in the loop about happenings.

January 22, 2009

Green DM - the PAS 2020 calculator (well, if you are in print, that is)

We all produce far too much waste - that's a fact. But what about the waste we receive? In the UK, the BSi (British Standards institution) and the DMA (Direct Marketing Association) have therefore come up with a standard which is supposed help direct marketing practitioners to optimise their output, improve their impact on the environment, and subsequently reduce overall costs for each campaign.

To enable such companies generate a campaign's environmental performance score and create individual concise reports, Lateral Group have developed a virtual calculator which is embedded into its own brand new GreenDM website (www.greendm.co.uk) - an vital information source about the PAS 2020 standard and ways to achieve compliance.

Special thanks for their help in the realisation of this project go to James Parker and his team, Chris Parkinson and David Lee.

GreenDM is calling upon our corporate and social responsibility. 'Green' now touches so many areas of a business and where marketing is concerned it is imperative that companies market their products in an environmentally responsible manner so that it does not damage their brand.

October 10, 2008

Lateral Group - the corporate glove

Now that the quirky part of the new group presentations were done, all that remained was the "corporate glove" to the new business setup of the Lateral Group. Wrapping Creative, Print, Database Marketing and Campaign Management into an impressive group model, the new face of the Lateral Group has now officially been introduced to the www.

Despite the seemingly factual and no-nonsense corporate appearance, www.lateralgroup.co.uk would be nothing without its clever divisions, Shift Click, Data Lateral, Dialogue Solutions and Howitt. But who wants to distract from its people, because that's where the ideas come to life.

There are many of Marketing Communications definitions cruising around - the most complete and impressive one can only be found at the Lateral Group.

August 28, 2008

New dashboard for clients

Like many other creative agencies, we wanted to provide our clients with a fixed place to go in order to check on the progress of their projects, download artwork files and review scoped layouts. Et voilà - here's the Creative Dashboard. It will allow each of our clients to log into their own job bag and and - hopefully - find all about the status quo of live and previous creative work.

The platform is currently shared between Siula Grande Design (for print design) and nadworks cb (for web design and development). Additional features will be added as we go along. As ever, the interweb offers the great opportunity to treat its assets as "work in progress".

And until we have the Siula Grande Design website up and running and updated the nadworks portfolio, clients.nadworks.com is also the best location for us to showcase some of our recent creatives...

August 15, 2008

Making a big deal of MCM

At Lateral Group we've finally gone live with our sector pages - Howitt, Shift Click and Data Lateral - all being part of the big picture called MCM (Marketing Communications Management).

     
Completing the quartet is Dialogue Solutions for Print Management and Multi Channel Marketing. And wrapping it all up will be the web re-launch of the Lateral Group itself. Watch this spot.

February 23, 2008

Just launched! Stylish Villas

This began as a compact idea, a small little side project during one of the busiest times of the year at Lateral Group. Yet, it turned into a full blown labour of passion and enthusiasm, driven by Nick Dixon.

Stylish Villas covers the upper range of holiday property rentals in one of the most beautiful parts of Mallorca – the Pollença area in the northern, more mountainous region of the island. While the villas are being built and styled, the website now takes care of all booking, marketing, online-advertisement and networking.