May 12, 2009

Mike Lindup's new website

Sometimes it's good to launch a website while it is still a work in progress. It can keep visitors interested to keep coming back and check for further developments. It can help the designer to get immediate feedback from users along the way. In the case of Mike Lindup - pianist/composer/vocalist and founding member of the legendary pop group Level 42 - it had the additional benefit of being able to announce and promote his upcoming recording and some imminent concert appearances, both as solo artist and with Level 42.

It's needless to say that we are enormously excited about this website project, and we're looking forward to adding more content and interactive elements to mikelindup.com in the next weeks and months, working with Mike and creating a comprehensive online presence for him. Please feel free to subscribe to his newsletter to be kept in the loop about happenings.

January 22, 2009

Green DM - the PAS 2020 calculator (well, if you are in print, that is)

We all produce far too much waste - that's a fact. But what about the waste we receive? In the UK, the BSi (British Standards institution) and the DMA (Direct Marketing Association) have therefore come up with a standard which is supposed help direct marketing practitioners to optimise their output, improve their impact on the environment, and subsequently reduce overall costs for each campaign.

To enable such companies generate a campaign's environmental performance score and create individual concise reports, Lateral Group have developed a virtual calculator which is embedded into its own brand new GreenDM website (www.greendm.co.uk) - an vital information source about the PAS 2020 standard and ways to achieve compliance.

Special thanks for their help in the realisation of this project go to James Parker and his team, Chris Parkinson and David Lee.

GreenDM is calling upon our corporate and social responsibility. 'Green' now touches so many areas of a business and where marketing is concerned it is imperative that companies market their products in an environmentally responsible manner so that it does not damage their brand.

October 10, 2008

Lateral Group - the corporate glove

Now that the quirky part of the new group presentations were done, all that remained was the "corporate glove" to the new business setup of the Lateral Group. Wrapping Creative, Print, Database Marketing and Campaign Management into an impressive group model, the new face of the Lateral Group has now officially been introduced to the www.

Despite the seemingly factual and no-nonsense corporate appearance, www.lateralgroup.co.uk would be nothing without its clever divisions, Shift Click, Data Lateral, Dialogue Solutions and Howitt. But who wants to distract from its people, because that's where the ideas come to life.

There are many of Marketing Communications definitions cruising around - the most complete and impressive one can only be found at the Lateral Group.

August 28, 2008

New dashboard for clients

Like many other creative agencies, we wanted to provide our clients with a fixed place to go in order to check on the progress of their projects, download artwork files and review scoped layouts. Et voilà - here's the Creative Dashboard. It will allow each of our clients to log into their own job bag and and - hopefully - find all about the status quo of live and previous creative work.

The platform is currently shared between Siula Grande Design (for print design) and nadworks cb (for web design and development). Additional features will be added as we go along. As ever, the interweb offers the great opportunity to treat its assets as "work in progress".

And until we have the Siula Grande Design website up and running and updated the nadworks portfolio, clients.nadworks.com is also the best location for us to showcase some of our recent creatives...

August 15, 2008

Making a big deal of MCM

At Lateral Group we've finally gone live with our sector pages - Howitt, Shift Click and Data Lateral - all being part of the big picture called MCM (Marketing Communications Management).

     
Completing the quartet is Dialogue Solutions for Print Management and Multi Channel Marketing. And wrapping it all up will be the web re-launch of the Lateral Group itself. Watch this spot.

February 23, 2008

Just launched! Stylish Villas

This began as a compact idea, a small little side project during one of the busiest times of the year at Lateral Group. Yet, it turned into a full blown labour of passion and enthusiasm, driven by Nick Dixon.

Stylish Villas covers the upper range of holiday property rentals in one of the most beautiful parts of Mallorca – the Pollença area in the northern, more mountainous region of the island. While the villas are being built and styled, the website now takes care of all booking, marketing, online-advertisement and networking.

January 21, 2008

Just launched! Christos Rafalides' "Emarel Music"

As a new record label, music brand, production company, freshly founded by US vibist Christos Rafalides, Emarel Music [M R L = melody, rhythm, lyrics] has just been added to our portfolio. The complete branding, website and developement of all relevant collateral rests on our excited shoulders. There will be more soon, but so far a rapidly constructed holding page needs to promise what the project will do its best to keep in weeks and months to come.
Visit the first steps...

January 02, 2008

Recruiting: Junior (Web) Designer — London based

At Lateral Group we are currently recruiting for the position of "Junior (Web) Designer" and are looking for a passionate, talented and enthusiastic design graduate with a natural feel for consumer design and a solid web background.
Find out more here...

December 12, 2007

E-mail-able Jazz

We have been focusing on Siula Grande projects recently, but still found time to create a few online-teasers for the usual suspects. Here's some of the latest in-box glory:

July 30, 2007

live: new website for the Mason Brothers

This was an extremely exciting and satisfying project to work on for us. Brad and Elliot Mason, British born NY based allround Jazz musicians, approached us to come up with a unique style for their new website.

Having pimped their MySpace page last year, the next logical step was to bring their official site in tune with an elegant, yet dynamic design to showcase their music and provide them with an online platform for the media and their ever growing fan base.

The new Mason Brother's website launched yesterday on www.masonbrothersband.com.
 

July 15, 2007

AGROSOLAR project

Germany and UK based alternative energy experts AGROSOLAR have just commissioned an extensive website project to nadworks. We are over the moon (or rather "over the sun") to be able to get involved in this innovative and exciting new idea of providing clean power solutions to the agricultural sector. AGROSOLAR are developing and building bespoke renewable energy sources for individual farming communities.

We have so far equipped AGROSOLAR with a fresh corporate identity and are now in the process of creating their complex website - currently being built on www.agrosolar.net.